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ARTWORK TECHNICAL

E-MAIL Requirements: To send artwork, use the following address: sales@promogiftsusa.com. All PMS colors must be identified on the printout. This printout will verify that the correct art and fonts were received. For multicolor jobs, please include a composite as well as printed separations. Mac or PC files are acceptable. SEE REQUIREMENTS UNDER ACCEPTABLE FILE FORMATS. E-mail records MUST have the following information: Company name, customer P.O. number, a contact name and phone number. Delays may occur if the above information is not supplied. The P.O. must be clearly marked: “ART SENT VIA E-MAIL.” All E-mailed art is acknowledged via e-mail back to the original sender.

E-MAIL: EPS, CDR, AI , or PDF

EPS: Save all native Illustrator or Freehand files as an EPS. The file must have all fonts converted to outlines. This should be a vector file. A vector file is resolution independent, that is, it can be scaled to any size and printed on any output device at any resolution without losing its detail or clarity. Do not import Photoshop or Corel Draw files into Illustrator, below is how to send those:

CDR: Save all native Corel Draw files as CDR version X3 compatible. All Corel Files must be Vector files (no imported pictures).

Fonts: It is recommended that all text be converted to outlines when possible. If this is not possible; all Fonts, Font Suitcases, Printer Fonts and Screen Fonts must be included. We recommend Arial or Helvetica for the best printing results. We do not recommend Times Font Family. Be sure the point size will be large enough to print clearly. Serif and Script fonts are not recommended on small items nor do they print well in all caps. If typestyle is not specified on purchase order Helvetica will be used.

Art Guidelines: In order to give you the highest quality imprint, we have developed some artwork guidelines, which include minimum line weights, minimum font sizes, etc. Artwork not conforming to these guidelines could delay order based on artwork received. We reserve the right to modify your art if it does not meet these quality standards.

• All copy should be 7 pts or higher, smaller type may fill in and we can not be responsible.
• All Lines should be no thinner than 1 pt.
• Art Dept requires a resolution of artwork no less than 600 dpi [NO 72 dpi JPEG or GIF files]
• We will adjust halftone percentages and reset copy when necessary.
• NOTE: Microsoft® Office programs (Word, Power Point, Excel, etc.) are not graphics programs and will not be recognized as acceptable art.

Camera Ready Art Guidelines: Black & White line art on flat photographic paper. 600 dpi (or higher) laser prints, preferable at 200% of final size. Multi-Color Artwork: Must send Black & White color separated art with registration marks for each color. Always include a color composite.

Spot Colors: We use the Pantone Matching System (PMS). All files containing RGB or CMYK must be converted into spot colors (PMS). The colors must be clearly identified in the file as well as on the composite (hard copy). All PMS required cost will incur a extra charge depending products and sizes.

Halftones: All camera-ready art supplied with halftones must be “to-size” with a 65–133 line screen. Silk screen items 60–85 lpi, Pad printed items 50–65 lpi, Offset items up to 133 lpi. Halftones can’t be printed on Hot stamp items, stress relievers, or textured surfaces, such as portfolios.

Unacceptable Artwork/Text Files: Faxes or copies of faxes, photocopies, photographs, slides, transparencies, letterheads, business cards, laser art printed with a resolution of 600 DPI or less, JPEG s, GIF s, actual products, or any other art that needs to be touched up, color separated or made one color. We can help for Free.

Straight Line Copy: Promotional Gifts USA can typeset your copy if we have the font that was used to create your text file. Please provide the font name and a printed sample of the font. If not, we will use the font that will work best.

Artwork Return Requests: Artwork will be returned upon written request after completion of order and payment of invoice. Written requests may be made via mail, fax or e-mail.

Email Proof Cost: First email proof are free. Additional email proof will be billed at $6.00 each and can delay production time. We not recommend email proof for Rush orders.