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 Use Promotional Items for Affordable Advertising

Marketing can be a major cost for Colorado companies.  For this reason, business managers and marketing executives are always on the lookout for inexpensive ways to advertise. While online advertising can be quite low, the return on investment tends to be even lower.  An affordable advertising method that is also extremely cost-effect is one that incorporates promotional merchandise.

You can use promotional products in any number of ways to market your own products and services.  The key is to select items that not only puts your business in a positive light but is useful to customers. Even if a promotional item is cool, if it is not practical for everyday or frequent use, it really has little advertising value.  It takes a bit of knowledge to determine which items are most suitable for your business.

You have to know your customers well.  You already know what your business does, but that is only half of the equation.  If you do not provide promotional items that customers will actually use, you might as well buy the items and store them in a supply closet.  They will have the same advertising effect.  The whole point to using promotional items is to attract customers and build brand awareness.  So you have to provide something customers want.

If you are still not sure which promotional products are best, consider forming a customer focus group.  You can hire a handful of people who do or would use your services and get feedback on the type of promotional items they would prefer to receive from you. Develop a comprehensive questionnaire they can use for brainstorming.  This does not have to cost a lot of money or take too much time to complete.  But the information you get may prove to be invaluable.  Your marketing department will know how best to use the results from the focus group.

Once you have decided on promotional items to buy, you need to select a local supplier from Colorado like  Even if you already work with one, it is always a good idea to shop around and see what other suppliers offer.  You may be surprised by what you find.  A good supplier like EPRINTED has a vast selection of promotional items. All products are high quality.  And, importantly, their prices are affordable.  You also want to consider their delivery time requirements. They may be okay for a regular purchase but may not provide overnight or next day delivery options.  Be sure to check the actual of shipping costs as well before making a final selection.

As soon as you get your promotional items, you are ready to kick-start your promotional marketing campaign.  You may begin by providing promotional pens to all employees and customers.  Your plan should focus on the next six to twelve months.  It is important you track how customers come to you so you can determine the effectiveness of the promotional items.  You may decide to reconvene the customer focus group at some point to re-evaluate your plan.  Using promotional items keeps your marketing initiatives affordable while providing higher returns on your investment.

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