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Promotional Bic Pens are Perennial Advertising Favorites

When it comes to advertising, businesses have many choices to make.  A major factor that influences those choices is cost.  Why spend a lot of money on an advertising initiative when you can reach the same number of people with a less expensive approach.  One of the best ways to promote your business is by using promotional products, including promotional Bic pens.

Everybody uses pens either daily or often enough that they need to have a supply handy. Michigan businesses are aware of this which is why they are the first promotion items bought and distributed. They are given away to just about anyone who interacts with the business. Promotional Bic pens, especially when used in meetings with customers, provide ongoing advertising opportunities for a long time.  

People who use pens everyday frequently develop a preference for one or two particular ones.  If you buy high quality promotional pens, you have the opportunity to make your pen a favorite with customers.  And because they like your pen, they remember your business. Since this is the purpose of distributing promotional items, you have achieved that marketing goal.

Obviously you do not want to spend a lot of money on promotional pens.  But it is not a good idea to simply select the cheapest pens available.  Quality is certainly more important to achieve long term marketing outcomes.  You want a promotional Bic pen that is a good writing instrument.  This is the only way to guarantee customers will use it more than once.  You want your business information in front of them as often as possible.

You have many choices when it comes to selecting promotional Bic pens.  Select several and ask to see samples that include your brand.  You want to actually use each one to see how it feels and writes.  Consider the quality of your brand on the pen.  Verify it is legible and that it will not easily wear off after just a few uses.  Ask a couple of employees as well as your marketing team what they think about the pens.  Get as much feedback as possible before making a selection. You should do this with several suppliers.

While the quality and price of the promotional Bic pen is important, the service you get from the supplier is as well.  You can ask about delivery options and shipping costs. Check out customer reviews online to see what types of experiences others have had with a particular supplier. Doing your homework ahead of time guarantees you not only get a high quality promotional item, but that you will also have a good purchasing experience.

Promotional Bic pens can be used in many ways to advertise your business. You can give one to customers you meet in person or mail them to prospective customers as part of a marketing campaign.  They are often included in goodie bags at community events or trade shows attended by your employees.  The more ways you come up with to use promotional Bic pens, the better chance you have of attracting customers and boosting sales. is a local company that works directly with trade shows and giveaways for companies looking for personalized promotional products, we have the experience and reliability that every company looks for when trusting where to buy their printed products. Call 616-742-0100 or Chat online live for free fast quotes or chat live now.

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Proud Member has served Forbes 500 companies in the Michigan State for over 15 years, businesses such as real estate, golf tournaments, entertainment parks, restaurants, colleges, universities of Michigan, sports teams and many other types of businesses. So if you have in mind when buying printed pens, promotional calendars, printed mugs, umbrellas, embroidered diaries, logo towels or any promotional product trust a company part of Promotional Gifts USA.