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Save Money on Advertising by Using Promotional Products

If your business is looking for ways to save money, you might consider using promotional merchandise to supplement your marketing efforts.  These promo products are used by employees and customers on a regular basis.  More promotional items you distribute, the greater benefits you receive. Spreading the word about your business by using promotional products still requires money.  It just takes a lot less of it.

Promotional items can be used in numerous ways to advertise your business.  Begin by providing basic office essentials like promotional pens and notepads to your employees.  They will gladly use those items not only in the office but at home, school, and community outings. When they do, others may ask about where they work.  Encourage employees to give promotional items to interested individuals. Instead of a business card, the prospective customer has your business information on the promotional item.

Your marketing team will have a plan in place that involves advertising your business. Depending on the services you provide, a direct mail campaign may be an appropriate marketing option.  It is common to include small promotional items in these mailings.  Examples include promotional magnets and pens. Anything that is small and safe enough to be mailed is a viable promotional option as long as the item is appropriate for your business.

Just about everyone likes promotional t-shirts, polo shirts, and jackets. While these are more expensive, they last longer and allow people who wear them to advertise your business practically anywhere.  The clothing can be worn year round so they have many opportunities to advertise for you.  These particular promotional products also work great as gifts for employees, volunteers, customers, and supporters.  To help with your branding efforts, promotional clothing should complement your corporate colors.  White, grey and black may also be acceptable as long as the logo is in a corporate color.

One of the ways you save money by using promotional merchandise is by ordering in bulk.  You get a larger discount per piece the more you purchase.  Deciding on the number to buy is determined by several factors.  The first is the number of current and prospective customer encounters you anticipate during a specific period of time.  Depending on your marketing strategy, you may decide to purchase promotional merchandise enough for three months, six months, or one year.  The number of ways you plan to use the items will dictate how much and how often you purchase them.


Since you want people to see your advertising and then use your services, the quality of the advertising has to be good.  This goes for promotional product as well.  Distributing poorly made products will not get your more business. In fact, you could lose business if your previous promotional items were of higher quality.  Customers may feel you no longer provide good services or quality products yourself if you use cheap promotional merchandise.  Giving low quality promotional items to customers embarrasses them because they feel you do not value them.  You can easily correct this perception.  Save money but still get high quality promotional merchandise that furthers your marketing goals. is a local company that works directly with trade shows and giveaways for companies looking for personalized promotional products, we have the experience and reliability that every company looks for when trusting where to buy their printed products. Call 973-573-3502 or Chat online live for free fast quotes or chat live now.

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Proud Member has served Forbes 500 companies in the New Jersey State area for over 15 years, businesses such as real estate, golf tournaments, entertainment parks, restaurants, colleges, universities of New Jersey, sports teams and many other types of businesses. So if you have in mind when buying printed pens, promotional calendars, printed mugs, umbrellas, embroidered diaries, logo towels or any promotional product trust a company part of Promotional Gifts USA.