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Employee Retention Ideas that Involve Promotional Merchandise for Ohio Businesses

It costs thousands of dollars to recruit, interview, conduct background checks, and train a new employee in Ohio.  Because of the costs associated with bringing a new staff member on board, employee retention is a major business initiative for most companies. One way to retain valuable employees is to show your appreciation of their hard work and dedication.  You can easily do this using promotional products merchandise.

A monthly employee recognition program goes a long way to keeping high employee retention rates. These programs are easy to design and manage. Designate an impartial team who will select an employee each month to be recognized. Establish detailed guidelines on how employees can participate in this program.  Allow employees to nominate one another so it does not appear management is showing favoritism towards certain employee. Provide a small cash bonus in addition to promotional products.

Employee incentives also work to keep employees with you.  A great incentive is a cash bonus for each year an employee remains on the job.  If you do not want to acknowledge every year, establish milestones such as one year, five years, and ten years.  Their incentive is special promotional items in addition to a cash bonus.  You can also provide incentives for their participation in other activities like a wellness program which will entice them to stay with you longer.

Annual recognition ceremonies are great for boosting employee morale.  You have the chance to acknowledge exceptional job performances and special achievements. Most ceremonies are organized around predetermined categories to which employees are nominated. It is common for companies to award promotional items at these events.  Of course these items will be very different than those used on a daily basis to attract customers.

Promotional merchandise for employee retention efforts must be of interest to employees.  From an employee perspective, being given something of little value is worse than meaningless.  It is insulting.  So carefully select promotional products that acknowledge the specific skills and accomplishments of employees.  Do not assume you know what employees prefer – take the time to find out for certain.  These products still promote your brand but that is a secondary benefit in this case.

Quality promotional items are equally important.  If you are not willing to put some cash into these products, it is better to not do a thing.  Low quality products reflect poorly on you and your business. When you are not sure what to get, consult a supplier who has experience in this area. Do not just order anything.  Put some thought into your selection and ask for recommendations when necessary.


Employee retention is too important for you to do nothing about making sure your employees are happy and want to continue working for you.  You should take the time needed to demonstrate to your staff that you care about them.  Depending on their specific job duties, it is possible that if they leave you they will be heading to a competitor. You can avoid this by regularly showing your appreciation with high quality promotional items. is a local Ohio company that works directly with trade shows and giveaways for companies looking for personalized promotional products, we have the experience and reliability that every company looks for when trusting where to buy their printed products. Call 513-245-8778 or Chat online live for free fast quotes or chat live now.

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Custom Journal Biggest Sale of The Year has served Forbes 500 companies in the Ohio State for over 15 years, businesses such as real estate, golf tournaments, entertainment parks, restaurants, colleges, universities of Ohio, sports teams and many other types of businesses. So if you have in mind when buying printed pens, promotional calendars, printed mugs, umbrellas, embroidered diaries, logo towels or any promotional product trust a company part of Promotional Gifts USA.